Email and lead capture
For marketers running retargeting and automation from an email tool. You'll have leads and behaviour events flowing into Klaviyo or Mailchimp. You need an account with the tool plus a Zellify campaign.
Klaviyo (client-side behavioural)#
Klaviyo's SDK loads on funnel pages. Events fire in real time from the browser. Best for behavioural flows: "abandoned paywall", "completed funnel, did not buy".
Configured per campaign under Campaigns → <campaign> → Settings.
Mailchimp (server-side sync)#
Zellify pushes leads to a Mailchimp audience from the server. Simpler, less behavioural signal. Good for static newsletter lists.
Configured per campaign.
Choosing one#
| Pick | If you... |
|---|---|
| Klaviyo | Need behavioural flows. Already use Klaviyo. Want per-event triggers. |
| Mailchimp | Run a simple newsletter. Don't need behavioural automation. |