Campaigns
For anyone driving traffic to a funnel from a paid source. You'll have a campaign link, per-source attribution, and campaign-level integrations wired. You need at least one funnel.
Why campaigns exist#
A campaign captures where a visitor came from and what you're measuring. Instead of linking directly to a funnel, you link to a campaign that points at a funnel. Analytics roll up by campaign; attribution integrations are configured on the campaign.
Create a campaign#
- Open Dashboard → Campaigns.
- Click Create.
- Pick a destination: one funnel, or an experiment.
- Pick a traffic source: Meta, TikTok, or Other.
- Save.
- Copy the campaign link. Use it as the destination URL in your ad platform.
Destinations (funnel or experiment)#
A campaign points at exactly one destination. If the destination is an experiment, each visitor is randomly assigned to a variant. See Experiments.
Traffic source types (Meta, TikTok, Other)#
- Meta — unlocks Meta Pixel + CAPI integration on the campaign.
- TikTok — unlocks TikTok Pixel + Events API.
- Other — any other source (Google Ads, organic, direct). GTM is still configurable.
Per-campaign integrations#
Attribution and email-list-sync integrations configure on each campaign. Different campaigns can have different pixels, different email lists, different TikTok tokens.
Campaign links#
Every campaign generates a unique URL. The link carries internal parameters that attach visitors to the campaign for attribution. Don't strip or rewrite these parameters — your ad platform should pass the link through verbatim.
Analytics#
Each campaign reports revenue, conversions, conversion rate, and total visits, plus page-level conversion data that pinpoints where visitors drop off. When the destination is an experiment, the campaign also breaks performance out per variation. For deeper analytics, wire an analytics integration.