Experiments
For anyone comparing two funnels head-to-head on the same traffic. You'll have randomized variant traffic and side-by-side analytics. You need at least two funnels.
What an experiment tests#
A single variable at a time: which funnel converts better, or which variant of the same funnel wins. Multivariate experiments are not supported; keep one variable per experiment.
Create an experiment#
- Open Dashboard → Experiments.
- Click Create.
- Name the experiment.
- Define the experiment goal — what you're testing and how you'll know which variant wins.
- Pick the funnels to include as variants. Usually two: control and treatment.
- Save.
Traffic distribution#
By default, Zellify distributes traffic evenly across all funnels in the experiment and ensures the total adds up to 100%. You can adjust the per-funnel split manually as long as the total still equals 100%.
Connect to traffic via a campaign#
Experiments don't drive traffic themselves. Create a campaign that points at the experiment. The campaign link distributes visitors randomly across variants.
Analytics#
Per-variant: revenue, number of conversions, conversion rate, total visits, paywall conversion, and revenue per visitor. For each metric, Zellify highlights the leading funnel so you can spot the winner at a glance.
Page-level comparison#
For deeper analysis, compare drop-off by page across variants. This is where you see not just "variant B wins" but "variant B wins because the quiz is shorter".