Funnels

For anyone building an onboarding or sales flow. You'll have a mental model of how funnels, pages, components, flow, and paywalls fit together. You need a Zellify account.

What a funnel is#

A funnel is a sequence of pages a visitor moves through, from landing to outcome. An outcome is typically a purchase, a lead capture, or a handoff to your app.

Zellify funnels are page-by-page. Each page has components. The flow system routes between pages based on the visitor's answers.

Create a funnel#

Open Dashboard → Funnels and click Create. See Create a funnel.

Analytics#

Every funnel has built-in analytics. Click Check Analytics on a funnel card to open the dashboard. Headline metrics:

• Revenue
• Number of conversions
• Conversion rate
• Total visits
• Per-page conversion drop-off
• Per-product revenue breakdown

For deeper analytics, wire an analytics integration.

:::note Funnel analytics show aggregated data from all campaigns and experiments connected to the funnel. For campaign-specific analysis, view analytics from the corresponding campaign or experiment. :::

Managing funnels#

Funnels live in your organization's Funnels list. The three-dot menu on each funnel card lets you duplicate, archive, delete, open settings, or jump to analytics. Analytics persist across duplicates, so you can split the traffic of a working funnel into a variant via Experiments.