For anyone routing funnel visitors down different paths. You'll have a visual canvas of pages connected by conditions. You need a funnel with at least two pages.

The canvas#

Open a funnel in the Flow tab. Each page is a node. The Navigation component on each page becomes an edge pointing to the next page.

Conditions and routing#

On any Navigation component, add a condition. The condition reads from variables collected earlier in the funnel (quiz answers, payment status, email presence) and picks the next page.

Common patterns#

• Question-based branching: split by quiz answer.
• Payment exit routing: route users who close the payment form to a downsell. See Downsell.
• Returning visitor routing: skip the quiz for users who already have an app_user_id from a prior session.

Reset the flow#

To wipe routing and start over, use the Reset button in the bottom-right of the canvas. It restores the funnel to a simple horizontal flow with no conditions or custom routing. Pages and components are untouched. Reach for it when the flow becomes too complex or breaks because of incorrect routing.

Related#

Variables

What conditions read from.

Downsell

Payment-exit conditional routing.