Downsell
For anyone reducing paywall drop-off. You'll have a second-chance offer shown when the visitor closes the payment form. You need a Paywall component with "Navigate on Payment Exit" enabled and a target page.
When downselling fires#
The Paywall component has a "Navigate on Payment Exit" toggle. When on, closing the payment form (without completing the payment) triggers a Flow system event the canvas can route on. Without this toggle, closing the form just returns the user to the paywall.
Required components#
- A Paywall on the primary page.
- A Final Offer popup or a separate page with a discounted product.
- A Flow rule routing from the paywall exit to the discounted page.
Funnel structure#
Configure in the Flow system#
- On the original Paywall (or its Subscription Plan Card), enable Navigate on Payment Exit.
- In the Flow tab, add a condition after the original paywall with these exact settings:
- Source: the original paywall page
- Property:
paymentExited - Operator:
Equals - Value:
true - Destination: the downsell page
- On the downsell page, use either a cheaper Paywall or a Final Offer popup. The Final Offer popup is shown immediately when the page loads and acts as the final attempt to convert the user.
- Add a final routing rule for visitors who close the downsell.
When to use#
- Traffic source has high click cost; every salvage helps.
- Product has a natural lower-priced variant or trial.
- Not when: the product is binary (premium SaaS), or a lower price signals desperation.